🎉 Introduction:
Continuing the collaboration with José Cuervo and Inmersys, a second filter was developed for the cristalino bottle as part of the Day of the Dead campaign. My contribution once again focused on designing the user experience (UX) and user interface (UI), adapting the previously established concept for the reposado bottle to the new context.
🔥 Challenge:
The challenge was to adapt the successful concept of the reposado bottle filter to the cristalino variant of the brand. While the overall structure of the filter remained similar, it was necessary to adjust the details to reflect the unique characteristics of the cristalino bottle, which included different colors and hues.
💡 Proposal:
Building on the success of the reposado bottle filter, it was decided to maintain the same structure and dynamics for the cristalino bottle filter. However, the colors and hues were adapted to reflect the distinctive aesthetic of this José Cuervo variant.
🚀 Implementation:
Similar to the previous case, I designed the animation for the cristalino bottle filter, providing a visual representation of the animation process to guide the animator. The animation sequence remained similar, starting with the scanning of the label on the bottle and culminating in the entry into the underworld through the portal created by the xolo.
The main difference lay in the color palette used, which was adapted to reflect the characteristic gray and pink tones of the cristalino bottle. Despite this variation, the essence and overall experience of the filter remained consistent with the previous version.
📊 Result:
Once again, the result was a success, with the cristalino bottle filter capturing users' attention and generating a positive response. The adaptation of the original concept proved effective in highlighting the unique characteristics of this José Cuervo variant while maintaining consistency with the overall Day of the Dead campaign.
🎉 Conclusion:
Adaptability and creativity were key to the success of this project. The collaboration between José Cuervo, Inmersys, and my design contribution allowed the Day of the Dead concept to reach new heights, effectively connecting with the audience through immersive and visually striking experiences on Instagram filters.
